Olamide Adedeji, often known as “Olamide,” is a Nigerian rapper, musician, and record executive who has been recognized by Spotify as the most significant street pop artist of all time.

Benewaah Boateng, Editor of Spotify for West Africa, revealed the honor in a statement released on Thursday in Lagos.

Boateng emphasized the impressive rise of the subgenre “Street Pop” within Nigeria’s music landscape, indicating its progressive ascension into popular music.

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She praised Olamide’s outstanding contribution to this ascent, highlighting his pivotal role in establishing Street Pop as a distinct musical genre on a worldwide scale.

“Olamide is the most influential street pop artist of his generation, and he has been consistently lauded for his role in bringing street pop to mainstream recognition as a distinct music genre.

“Since the debut of his hit single, ‘Eni Duro,’ he has been a constant cultural force, popularising dance styles like ‘Shakiti Bobo’ and street lingos such as ‘Baddo Sneh’ and ‘Pepper Dem.’

“Through his record label YBNL, Olamide has also played a pivotal role in discovering and nurturing Nigeria’s brightest street pop talents.

“The influence of Street Pop on the Nigerian music landscape in 2023 is clearly and undeniably significant.

“This is just the beginning of Street Pop going mainstream and we cannot wait to see how it continues to grow,” she said.

 

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