A cross section of business owner, who recently took part in the just-concluded building programme for SMEs, have applauded Polaris Bank and Facebook, for providing them the free opportunity to learn new skills, on how to grow their businesses, using modern technology.
The virtual digital marketing seminar had over 5000 SMEs as participants, in phase 1 and 2. This workshop was designed to aid in exploring and learning new strategies to grow their businesses, especially in the era of the COVID-19 pandemic. This pandemic has further the necessity to digitise business processes.
Read Also:
The seminar sessions dwelt on how to build an online presence using Facebook, discovering tool to drive business, systemic ways to find customers on Instagram and how to create Facebook adverts, to promote your brand or business.
The Group Head, Products and Market Development of Polaris Bank, Mrs. Adebimpe Ihekuna, commented on the programmes, noting that the bank wanted to equip SMEs on how to use social media tools, adequately.
She said: “The free empowerment training and partnership is part of Polaris Bank’s effort to contribute to driving SMEs businesses in the digital space.”
“For SMEs to remain relevant in their line of business, entrepreneurs must position to level up with the challenges of the digital world to scale to the next level”.
