FIFA president calls for ‘full equality’ in football
FIFA president Gianni Infantino feels equal pay at the Men’s and Women’s World Cups would only be a “symbol” that would not “solve anything” ,if additional development targets for the women game are not achieved.
England will play Spain in the final for an increased prize pot of $110 million for this tournament, more than three times than what was on offer for the 2019 Women’s World Cup in France.
This is still significantly less than the $440 million awarded at the 2022 men’s competition in Qatar.
Infantino had outlined ambitions for prize parity by the 2026 and 2027 World Cups, but two days before the conclusion of the ninth edition of the women’s showpiece, challenged stakeholders to do more.
Infantino said, “let’s really go for a full equality. Not just equal pay in the World Cup, which is a slogan that comes up every now and then.
“Equal pay in the World Cup, we are going in that direction already.”
“But that would not solve anything. It might be a symbol but it would not solve anything, because it’s one month every four years and it’s a few players out of the thousands and thousands of players.
“We need to keep the momentum. We need to push it. We need to go for equality but we have to do it for real.”
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Two months before the tournament, Infantino threatened that he may be “forced not to broadcast” the World Cup in Europe’s ‘big five’ countries.
This followed what he felt were “very disappointing and simply not acceptable” offers from broadcasters, though deals were eventually done.
Viewing figures have broken records in Australia, where a peak 11.5 million people – about 46 per cent of the population – tuned in to watch the Matildas play England in their semi-final.
The match was the country’s most-watched television programme of any kind since 2001 when the existing rating system was established.
In the UK, the 7.3 million people who viewed the same contest on BBC One comprised the country’s largest audience of the World Cup so far.
On Friday Infantino reiterated his view that broadcasters have a part to play in the prize parity target.
The 2023 tournament was expanded to 32 teams, and is also the first time the competition has been hosted by more than one country.
Infantino said, “some voices were raised, where it cost too much, we don’t make enough revenues, we will have to subsidise.”
“And our opinion was, well if we have to subsidise, we will subsidise, because we have to do that.”
“But actually, this World Cup generated over $570 million in revenues, and so we broke even.
“We didn’t lose any money and we generated the second highest income of any sport, besides the men’s World Cup, at a global stage.
NAN
