Dangote Cement Plc, has unveiled its plans to reward consumers and improve the livelihoods of its consumers around Nigeria. The company plans to make nine millionaires daily in its new Spell and Win “Bag of Goodies 2” Consume Promo.
The promotion which is scheduled to run from Wednesday, July 15, to November 15, is expected to make 1,000 people millionaires in the next 16 weeks. In addition to rewarding huge cash prizes, other items such as tricycles, motorcycles, television sets, refrigerators, Dangote Food Goodie Packs, recharge cards and much more will be won by contestants.
To be part of this amazing reward scheme, all the consumer needs to do is buy any promo bag of Dangote Cement during the promo period, pick out the scratch card inserted in the bag, scratch it open and see what they have won. In order to win a million Naira, you will be expected to collect all the cards to spell the word DANGOTE.
The group’s Managing Director, Michael Pucheros said this is part of the company’s strategy to reward consumers who support the business.
“It is to reward valued consumers for their unflinching partnership in ensuring that our range of cement products remains today the first choice for construction purposes across the country,” he added.
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Puchercos stated: “The prizes we are offering in the promo are specifically tailored towards changing the living standards of consumers who are the end users of our products. These prizes have great economic value as they can be used to kick off small scale businesses especially in the face of the COVID-19 global pandemic with many families losing their source of livelihood.
“Dangote Cement ‘Bag of Goodies Promo Season 2’ is to serve a dual purpose, allow consumers of our products to continue their projects while at the same time stand a chance of becoming a millionaire or proud winner of prizes such as tricycle, motorcycles etc.
“Here in Dangote Cement, we adhere strictly to best global standards in producing our range of cement which makes them the best in the market. Our products; BlocMaster, 42.5R, 42.5N and Falcon are all top-of-the-range brands developed to ensure that cement users have a choice on the type of product suitable for their projects. Much research and tests went into the development and production of these products as we are determined to offer consumers the best quality and experience either in building personal houses or in commercial construction works.”
Marketin Director, Mrs. Funmi Sanni, said consumers are important and a major factor to growing the company and kepeing it stable.
She said: “To grow our business, we must constantly create value in terms of quality, product, service, competitive pricing and depositing in consumer’s emotional bank accounts in order to become their preferred choice of brand at the point of purchase.
“As a business, we recognise the importance of every member of our value chain- distributors, wholesalers and retailers, as such, we have invested in growing their businesses through various empowerment schemes.”
