Al-Sheikh, Ronaldo Sign Sponsorship Deal
NEWS DIGEST– Chairman of the General Entertainment Authority, Turki Al-Sheikh, and renowned Portuguese star, Cristiano Ronaldo, who is also the owner of URSU, have formally signed a sponsorship agreement for the upcoming fourth edition of Riyadh Season.
The agreement, which aims to establish URSU, Ronaldo’s natural mineral water company, as the official sponsor of the international events’ water supply during the Riyadh Season, was sealed between the two parties. The signing ceremony took place in Via Riyadh, one of the areas designated for the 2023 edition of Riyadh Season.
This sponsorship agreement is part of an array of strategic partnerships and contracts for this year’s Riyadh Season, which showcases the “Big Time” logo and has attracted numerous national and international companies and agencies eager to support the season’s events.
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Chairman Al-Sheikh expressed his satisfaction with the newly signed agreement on his official X platform account. He emphasized that the sponsorship contract with URSU, represented by Cristiano Ronaldo, will cover the provision of official waters for the international events that take place during the Riyadh Season.
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In response, Ronaldo expressed his delight at partnering with Riyadh Season and conveyed his appreciation to all those involved in organizing the event, particularly Turki Al-Sheikh, for making this collaboration possible. He stated, “It is a great honor for me to have resided in Saudi Arabia for 9 months and be a part of this amazing country and the Riyadh Season.”
Ronaldo further emphasized the attractiveness of the Riyadh Season, highlighting the incredible experiences that occur within a short span of 6 months. This not only benefits Saudi Arabia but also has a global impact, as it entices people from around the world to come and experience the event.
This significant sponsorship agreement between Turki Al-Sheikh and Cristiano Ronaldo sets the stage for a successful and memorable Riyadh Season, attracting visitors and participants from far and wide.
Saudi Gazette.
