Actively Black, a US-based sports apparel company, has officially unveiled the kits for Team Nigeria at the Paris Olympics, showcasing one of the best designs in recent years.
The rising sportswear brand announced its collaboration with the Nigerian Olympic Committee on Instagram in April, highlighting the milestone as a significant achievement for a black-owned, diaspora-owned brand.
The kits prominently feature Nigeria’s green and white colors, accented with black to enhance the vibrant culture and urban feel, ensuring athletes’ comfort at the Games.
The official unveiling took place on Actively Black’s Instagram page following a feature in the New York Times celebrating the company’s achievement.
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“Thank you @nytimes for the feature about @activelyblack outfitting Team Nigeria @nigeriaolympic for the Summer Olympics in Paris!” the company posted.
“It is an honor as a Black, Diaspora owned brand to be able to represent on the global stage by outfitting the entire @nigeriaolympic delegation for the Opening, Closing, Awards Ceremonies, Olympic Village gear, and the competition uniforms for the Track Team.
Limited Edition Team Nigeria Merch will be available for Pre-Order July 2nd!”
Founded in 2020 by former basketball player Lanny Smith, Actively Black aims to challenge sportswear giants like Nike, Adidas, and Reebok.
The company has rapidly grown into a multimillion-dollar brand, reportedly valued at $30 million in 2021.
According to CNBC, Actively Black generated $5.6 million in revenue last year while promoting a rotating cast of Black designers and reinvesting 10% of sales into organizations supporting social justice, mental health, and physical health in U.S. Black communities.
