Ambassador Maryam Katagum
Ambassador Maryam Katagum

MSMEs adopting tech marketing to boost operations, turnover – Katagum

NEWS DIGEST – Most Micro Small and Medium Enterprises (MSMEs) in Nigeria, and across the world, have adopted various technology-based marketing and sales channels to boost operations and turnover

This was disclosed by the Minister for State Industry, Trade and Investment, Amb. Maryam Katagum, at the launching of three MSMES digital products, in Abuja.

“These products have been carefully designed and developed to ensure that MSMEs desirous of improving their businesses can utilize them for improved sales and knowledge enhancement,” she said.

The three unique digital products were developed by the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), in partnership with credible private sector institutions and international associations.

They include MARKETHUB APP, The MSMEs Digital Academy and the MSMEs Equipment Exhibition Portal.

Katagum, who congratulated SMEDAN and her partners for spearheading the development of MSMEs through robust technological deployments, noted that MSMEs are concentrating more on using technology to spur growth, client value and market differentiation, in today’s growing multifaceted world.

She said the Federal Government, in its effort to make MSMEs more effectual in the economy and to ensure balanced industrial development, has decided to promote their development in domestic industrial activities.

“This is aimed at repositioning the sub-sector for international competitiveness and also to make it a greater source of export earnings,” she added.

In his address, Dr. Dikko Umaru Radda, Director General of SMEDAN, said their Agency has positioned itself as a One-Stop-Shop for MSME development, with a vision to establish a structured and efficient micro, small and medium enterprises sector that will enhance sustainable economic development of Nigeria.

“The Agency, therefore, is poised to explore and maximize the opportunities presented through emerging technologies to bring our offerings closer to the MSMEs in Nigeria and beyond,” he said.