Sterling Bank Plc has extended its Farmers’ Radio programme coverage, to the six geo-political zones of the country. This is after the success of the programme in the northern part of Nigeria.
The show, which debuted in 2018, is the only agriculture related radio show, which is being sponsored by a commercial bank in Nigeria. This programme began with a pilot in three northern states.
The Group Head, Agric and Solid Minerals Finance, Mrs. Bukola Awosanya, stated that this year’s edition of the seasonal programme, would air for 13 weeks in major languages, across all geo-political zones. According to Awosanya, each broadcast would last for about 30 minutes, with resource persons from research institutes and Development Financial Institutions (DFIs), among others, being invited to discuss technicalities, innovations and available opportunities in agribusiness finance, as well as some dos and don’t of modernized farming techniques.
Awosanya noted that the radio programmes are structured like business rooms, where discussions are helf on “needs”, and the aim of creating partnerships, as well as winning the government and private investors’ attentions to specific value chain related interventions to enhance business opportunities, across agricultural finance as well as value chain.
The programme will be broadcast on local radio stations, across key agri-bussiness hubs in Nigeria. Awosanya insists that radio still remains the most widely used media platform outside major urban areas, and this makes it a practical way to reach people in every nook and cranny of the country.
On specific broadcast partners and regions, Awosanya disclosed that the North West geo-political zone would be covered by Kano Arewa FM, Katsina Companion FM and Kaduna FRCN FM; the North Central by Abuja Aso Radio, Kogi Grace FM, Benue Airwaves FM and Plateau Peace FM while Bauchi Globe FM, Adamawa Gotel FM and Borno Radio will broadcast to the North Eastern part of the country.
Ogun Paramount FM (Abeokuta), Osun Orisun FM (Ile-Ife), Oyo Splash FM (Ibadan) and Ekiti Golden Voice FM will air the program in the South West geo-political zone while the South East geo-political zone will receive broadcasts from Imo Orient FM and Abia Broadcasting Corporation, with the South South geo-political zone to be covered by DBS Melody FM, Akwa-Ibom Atlantic FM and Cross River Hit 95.9FM.