Adidas unveils 2022 Champions League final ball with message echoing for peace
NEWS DIGEST – The body governing European football competition, UEFA have released the official match for the UEFA Champions League final.
The 66th Champions League final will see 2019 winners, Liverpool take on the record holder with 13 titles, Real Madrid at the Stade de France on Saturday, 28 May 2022.
The ball for this year’s final was produced by Adidas, has its colour palette muted – just “Pure White” panels and silver stars allowing the calls for peace to stand out as opposed to the bright colours and bold graphics design used in previous finals.
Cyrillic word “мир,” which can also be translated as peace, is clearly written on the matchday ball.
Announcing the tournament, adidas’ Global Director of Brand Communications for Communities and Culture, Gonzalo Calvo, said, “Throughout its history, the love of the game has brought people from all over the world together through one simple object – a football. We are energised more than ever to support the incredible players and clubs that are elevating this platform for the betterment of the game, and world – particularly at grassroots levels.
“The regeneration of the Zinedine Zidane Playground by Adidas will be a gamechanger for hundreds of children and grassroots players and teams in the local area,” Dembélé added. “Creating spaces like these mean so much more to locals than just a place to play. They offer a place for people to come that feels safe, welcoming, and like they’re part of a wider community”.
The ball will not be available for retail, instead the balls used during the match will be available at auction, with proceeds going to those that have been rendered homeless through the UN’s refugee agency.